Benchmarking Study of Strategic Marketing in the Chemicals, Plastics and B2B Markets
    PHASE 1 REPORT - QUALITATIVE STUDY - APRIL 2007

    ECMSA , MPI and GEMS Europe GmbH are pleased to announce a collaborative study to define best practice strategic marketing and to examine current practice strategic marketing in the chemicals and plastics industry.

    The first phase of the so called 'Qualitative Grounding Study', based on 30-50 interviews covering a cross-section of the chemicals and plastics industry, was presented on 29th March in Prangins (Switzerland).

    A special report with key findings of the study is available for sale.
    Click here to order you copy now.

    PHASE 2 REPORT - QUANTITATIVE STUDY - OCTOBER 2008

    Using the Phase 1 findings as a basis, we developed an online survey which has been completed by 264 participants from 86 companies. The intention is to repeat the online survey every 2 years.

    This report contains a detailed analysis of the quantitative survey results. The survey findings clearly validate the Strategic Marketing Best Practice, Focus and Mindset models that were developed from the qualitative study.

    Click here to download the contents pages of the Strategic Marketing Benchmark full report.
    Article available here.

    To order your copy of the study click here or download the order form here.

    "Knowledge Management and the marketing community"

    40 page report on MPI's ground-breaking research conducted in 2002 amongst the UK's marketing professionals. Highlights the benefits of successful KM application in the marketing context, provides a best practice framework, and gives guidance on how to get started down the track of improved marketing knowledge management.

    Available in two forms:

    • With benchmarking service and tailored feedback report: £300 plus VAT [£352.50]
    • Report only: £200 plus VAT [£235]

    If you would like to purchase this report please send a cheque for the relevant amount (including VAT) to:
    Market Planning International Limited, 25-26 Norton Enterprise Park, Whittle Rd, Salisbury, SP2 7YS, England

    "Using research to create customer focus and competitive advantage"

    In May 2001 we won the award for best content and relevance of a paper at the Market Research Society's Business in Industry Group (BIG) Conference. The paper, which outlines a successful research partnership with our clients AEA Technology, can be read by clicking on the icon below.

    Conference Paper (.doc / 96Kb)