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- Marketing
training programme run for Global Business Unit team members
- Courses
tailored to audiences in Europe and Asia, with provision of
market planning tools and framework
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- Two stage market
research study carried out among clients and prospects, to review
effectiveness of branding, and support development of forward
positioning and communications strategy
- Advice on
implications for marketing strategy
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- Training
programme devised and delivered for global marketing sales and
technical service team
- Follow-up
sessions facilitated to support best practice sharing
- Consultancy
support on market and business planning for critical business
unit
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- Desk and
trade research for leading fit-out construction company: information
gathering and market assessment work to support strategy development
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- Repositioning
a new product to increase impact and speed of take-up
- Market
measurement research: creation of a new model to provide a basis
for tracking market size and share over time
- Benchmarking
channel strategies amongst peer companies operating in commercial
interiors
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- Designed and tailored a marketing skills development
programme for the brand management/marketing team
- Provided hands-on support and guidance on which
market planning processes to adopt, and how best to implement.
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- Numerous
market research studies carried out evaluating potential for
fairly-traded products in Europe and North America, specialising
in food and drink, and paper products
- Facilitation
of strategy and planning meetings for Traidcraft and its global
partner
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Other clients include:
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- B2B
Akzo Nobel/Acordis
APV [part of Invensys]
Battenfeld Gloucester
Business in the Environment
CI Electronics
Cleveland Bridge
CPS [Carlisle Process Systems]
ICI Engineering and Purchasing
IP Solutions
Palamatic Handling
Rexam Foil and Paper
Zeneca Bio-Products
- Consumer
Bristol Myers Consumer Products
Fair Trade Assistance
Hoover Europe
Nutrexpa International
Oxford Citizens Housing Association
Practical Action [formerly: Intermediate Technology Development
Group]
RH Amar
Schering Plough
Thames Water
The Childrens Society
Whitbread Beer Company
Wrox Press
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